Exhibition of Studio Projects
Bloom - pregnancy tracking app
Annotation
Bloom is a pregnancy tracking app offering an alternative to the current trend of 3D fetal visualizations, allowing parents to dream and imagine their child in their own way. This approach supports intuition and emotional bonding without dictating the child's specific appearance. Loved ones participate in the visual creation process by selecting colors based on their intuition. The connection is finalized through an initiation ritual involving a shared touch of the screen, gathering the whole family to begin this new journey together. The app includes a multimedia journal for capturing memories via voice, video, or keywords. An interactive timeline allows users to review development and connect the abstract visuals with specific moments recorded in the journal. Finally, this digital experi