Exhibition of Studio Projects 2020

RIMS FOR BMW M850i xdrive

Eliška Luhanová

Annotation

BMW is a company that started producing almost a hundred years ago, first aircraft engines, later motorcycles and finally cars. The logo in the form of a blue-white Bavarian shield and two "kidneys", which represent the holes on the radiator grille, has become completely iconic for the brand. I included these characters in the design. BMW offers 18‘‘ - 20‘‘ rims as standard for the M850i xDrive. The resulting design is an 18‘‘ rim, manufactured by "spun forged" aluminum alloy with a bicolor design option.

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