Exhibition of Studio Projects


Vojtěch Šenekel


Apple Store Pařížská presents a new element to the concept of all stores of this brand. It transforms a classic empty plaza into a green oasis. Miloš Forman Square was thus transformed from an unused area into a green park, which represents a new and pleasant space in the city center. In addition, the design honors the Czech glassmaking tradition and the nearby context by adopting the concrete plinth of the neighboring Brutalist hotel and transforming it into glass. That creates a double facade, which not only gives the building a unique visual element but also functions as a passive shielding of the interior space. The interior itself follows and follows the principles common to all apple stores.

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