CLOUDETTE

The second assignment of the summer semester was the design of a display shelf for the Věnečky Janeček store. I drew inspiration from the shapes present in the interior and after analysis I decided on an organic form that gently disrupts the regular symmetry of the space. The cloud-like aesthetic also connects to the brand’s motto: “God created the Věnečky, the devil mixed the cream.” The choice of white color was natural—not only due to its association with clouds but also because of its visual harmony with the store’s interior.