PACKAGING

For Venečky Janeček, I designed a concept of packaging boxes for their products. I was inspired by the principle of layering, which reflects the very structure of the cream-filled pastries – this motif is translated into the packaging itself. The green band unifies the individual parts and at the same time serves as a distinctive element of visual identity. My aim was to create packaging that not only aesthetically represents the brand, but also provides the product with the necessary strength and protection.