FASHION ACCESSORIES COLLECTION

The design of a silver jewelry collection intended for mass production also includes the creation of a brand, its visual identity, the design of a sales channel, and a communication strategy. The theoretical part of the project focuses on analyzing the market for mass-produced jewelry and examines the impact of a brand's visual identity on its sales performance, with the aim of reaching the widest possible range of customers. The final outcome is a jewelry collection that, while retaining a degree of uniqueness, is suitable for mass production and forms part of a specific brand ready to be launched on the market.