Model Young Package award for a design student from FA

Mariia Sokolova from ZD Jaroš-Nezpěváková studio won the second prize in the 27th edition of the prestigious international competition Model Young Package. The jury appreciated her design of innovative beverage packaging.
© Mariia Sokolova

With the slogan "Thirsty for Packaging", this year's competition challenge was looking for creative and innovative beverage packaging. In total, more than 240 prototypes were submitted from 29 countries. In the Unlimited category (Universities and Designers with no age limit), student Mariia Sokolova won 2nd prize in a highly competitive competition with her design for the Flat Juice Packaging. "I wanted to experiment with the shape of the usual rectangular package. I was trying to come up with a package that could combine sustainability, convenient transportation, capacity of the required volume of liquid and at the same time would be visually attractive for customers," says the author of the award-winning design.

With its A5 format, the cover fits into bags and backpacks right next to the books. It can also be folded in half for smaller handbags. The packaging has a paper top layer and a sealed plastic insert to ensure that the contents do not leak during transport. After use, it is easy to separate the paper and plastic layers and sort them in different waste containers. In addition, the packet can be placed in the freezer to obtain fruity ice for cocktails.

Since 1996, the Model Young Package competition has been rewarding designers and design students for imaginative, innovative and sustainable packaging solutions that are applicable in practice. Students from the FA have also succeeded in previous years – last year Tereza Cvrčková won the Chairman of the Jury Award and Lucie Hegerová and Eva Procházková made it to the Top 25. In 2020, Bianka Hudáková and Kryštof Bouřil were among the top 50, and in 2018 Petr Matoušů was awarded the Jury President's Award.

The final results of the Model Young Package 2023 can be found on the page of the competition organizer.

© Mariia Sokolova

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