The mobility of the people can be mapped through a simple smartphone application that records their movement. The sensors in the smartphones are a low-cost source of the information that after certain interpretation can be the dynamic indicator of the urban life. We can collect data about the life style in the urban structures by using this wide spread and accessible tool. For the successful acquisition of the data is necessary to develop an appropriate marketing strategy. We can get access to this data through the crowdsourcing or by offering attractive and gripping beneﬁts. The data could be used for the intelligent and smart urban planning, as well as for the commercial and marketing strategies.